Set behind the scenes leading up to the launch of the Audi quattro Experience, the film offers a unique look into David Beattie’s personal story, his passion for the art of custom track design and the sport of slot car racing.
“Building the world’s greatest slot racing track - How one man’s passion fueled Audi’s interactive ad campaign”
Following the film, we launched a one-of-kind experiential event, putting drivers directly behind the wheel of custom fabricated all wheel drive slot cars. Using the world’s first iPad slot car controller with live in-car camera feed and digital accelerator, the Audi quattro® Experience allowed participants to take the A4 on a heart-racing run around a 140 sq. ft., handcrafted all-season test track.
“Audi Canada Creates An iPad-Controlled Slot Car Test Track With Real-Time Video From The Cockpit”
