A film that highlights the World Wildlife Foundation partnership and the ongoing support in the Arctic.
As a follow-up to the film, we develop a temperature-controlled interactive display where Canadians make pledges to reduce their carbon footprint via video, text or Twitter. Inside the display are large-scale reproductions of Inuit sculptures of a mother and cub polar bear, surrounded by real ice. Each pledge reduces the temperature inside the display by -0.05ºC, keeping the polar bears’ habitat frozen, while increasing awareness of the effects of global warming. The interactive microcosm travelled across Canada and was part of a larger campaign encompassing TV, in-store and on-can messaging.
